Successful programmatic campaigns require a deep understanding of the target audience. Some of that insight will come directly from a brand’s POS, purchase or CRM data, but by combining it with our MomentAware data set, we are able to build a one-of-a-kind targeting approach to advance a brand’s business goals. It’s informed with the intimate knowledge of when a target audience wants to hear from the brand, on what device, and during what time of day. As a result, our programmatic buys drive maximum efficiency with a brand’s media dollars, spending in those moments when it will make the most impact and have the least waste.